Tuesday, November 17, 2009

Green Energy -- Do Electric Utilities get a Grade of F in Trust?

The N.Y. Times has an article today on "Green Energy" efforts of Electric Utilities -- specifically the very low participation rates on voluntary programs offered by electric utilities.

The article cites that an extremely high percentage of proceeds coming from electricity customers is going to administrative and marketing/advertising expenses rather than capital investments of new renewable energy resources.

An example was cited of the Florida Power & Light program where ~75% of customer payments for green energy was going to administrative and marketing/advertisement efforts.

Blog Readers can also go to a previous blog we posted on green energy marketing.

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