Green Energy Marketing

Only about 1% of U.S. electricity customers purchase Green Energy through voluntary programs (like Green-e). Most Advocates of Green Energy state that this extremely low participation rate is simply a matter of needing "better consumer education" through marketing. But is this correct? Marketing Research conducted by Roper & Associates indicates that the high price premium (about 25% above the cost of electricity produced from fossil fuels) explains the very low customer participation rates -- especially in the Southern U.S. Click here to go to story and then Blog us with your thoughts.